28.5.09

Nike Basketball

New campaign for Nike Basketball from Wieden + Kennedy, Portland.







Wonderbra: Friends

Still the right title and the right idea, Yummie !



Publicis Conseil - France.

Not dead yet: MS Zune!



I really thought this thing was now a legend; that we, 30 or-so years old geeks would tell to our children, when Apple and Steve Jobs will rule the world in a few years.

But it is still here, alive and trying to kick (again) the iPod dominance... Microsoft has announced the evolution of it's mp3-media-stuff player: the Zune.
To be released next fall, the device will feature an OLED touch screen, high-definition video output (with an optional add-on), a version of Internet Explorer, which uses the core IE6 engine but adds Flash support, as well as some technology from IE8 to better support JavaScript, and HD Radio.

For us europeans, I really think the Zune HD should be the next gizmo-to-have, as the first Zune was not released here. More a fashion accessory than the iPod/Phone?

Here.

26.5.09

What goes around…come around.

A nice print ad/installation against the war in Irak.



Via

25.5.09

New Car configurator from Citroën ?

Build one and vote ! Discover the Design Studio from Citroën.

Adidas F50i

Zinedine Zidane is back … In the next campaign to promote the Adidas football shoe F50i. Below the trailer.

20.5.09

McDonalds: No Fry Left Behind

Really great tv film for MacDonalds by DDB, Chicago

Bacardi: Eras

Nice work from Y&R New York for Bacardi.





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The Cannes Young Lions 48 Hour Ad Contest is running now

The contenders are briefed and made a YouTube film within 48 hours. Now they need to make their ideas go viral. A selection :















These videos are part of the YouTube Cannes Lions 48 Hour Ad Contest 2009

19.5.09

The Lady Noire Affair

The Dior fashion house is to launch on the Internet a 6′30 thriller entitled “The Lady Noire Affair” on May 20th. This cinematic campaign brings together the multi-award winning team actress Marion Cotillard and film director Olivier Dahan. You can follow Lady_Dior on her Twitter.



Prince Charles Save the Rainforest Campaign

HRH Prince Charles launches new campaign to save the rainforests in online video broadcast.

Inlingua : Business English

Struggle?

18.5.09

WAM Hair Removal

A funny film by Ogilvy & Mather - Tokyo

The GTI project

A advergame by Volkswagen UK for the new GTI.



http://www.gtiproject.com/

H&M

The spot TV for the new collection by Matthew Williamson.

Oasis

Mother London made this silly but fun ad for Oasis drinks



Via

15.5.09

New video and pictures for the action The Keymen



And more pictures on the website : www.leshommescles.lu

First photos of the action in Lux

Ckeck the special website : www.leshommescles.lu, updating all the week-end, and if you want to be a KeyMen, yes you can, just upload your photo.



www.leshommescles.lu

First video of the action in Lux



Today is The Day

Actor ready, Costumes looks good ! Starting a new street operation in Luxemburg. First place : The station of Lux, more info, pictures and video coming soon.

14.5.09

MUST READ: They're coming over Luxembourg

You live/work/are in Luxembourg?

Well, you better open your eyes tomorrow: something is currently happening, and you have now a little more than 12 hours to prepare yourself for a weird encounter in the Lux-City streets!



STAY TUNED to this blog and follow us on Twitter for more informations!

Just so you know, you're also reading the 1000th blog post on "Pas Si Grave...", there's more and more readers everyday, and we wanted to thank you all, maybe in the coming months, big companies and gizmo-makers will start sending us free stuff for testing?

Sony Launches Terminator Salvation Twitter Viral Game

Sony is trying to take twitter to the next level. The studio has launched a viral game for Terminator Salvation called Resistance 2018 that involves users on twitter joining various resistance squadrons in order to fight the machines.



Read More

Interead's COOL-ER claims to be the 'iPod moment' for e-readers

Upstart company Interead is looking to jump into the ever-expanding library of e-book readers with its debut, the COOL-ER. Company founder Neil Jones describes it as the "iPod moment that e-readers have been waiting for," calling the device the first of its kind to be designed specifically for the non-technologically inclined reader in mind. Indeed, the aesthetics seems to borrow liberally from the iPod nano, and features eight different color options. It weighs in at 6.3 ounces, or a little less than half of the Kindle 2, with the same 6-inch e-ink screen, and is small enough to fit comfortably in your jacket pocket, he says.



Read more on engadget

HOW I USED YOUR CREDIT CARD TO PAY FOR THIS BOOK ONLINE

"In September 2008, I started to work on the Book "HOW I USED YOUR CREDIT CARD TO PAY FOR THIS BOOK ONLINE". I have written the book together with a collegue who prefers to stay anonymous and it describes what the title promises.
The book has been paid for and sent out to 100 people in late Januar 2009 in 3 european countries. Each book is personaly signed and numbered by me, I will not produce an more copies, so if ou wish to know the content you will need to find one of the 92 people that still have the book.. Among the 100 consignees of the book:

  • 2 of the books did nor reach theyr address and returned to me, the 9,90 USD have been returned to theyr account.
  • 6 have not acceptet the parcel and I have creditet them the 9,90 USD including shipping
  • 10 have asked for an immediate refund and I have refunded the money (they have kept the book)
  • 14 have reacted somewhat angry but accepted after some explanations, to keep the book.
  • 22 have been happy to receive the book
  • 2 have sent me letters from theyr laywers (update)
  • 44 have not reacted yet.

April 12, 2009: at an exhibition in Berlin I meet the first person that has received the book, he was very happy about it and asked me if I have more of them (I dont)
April 12, 2009: I received an offer of 200 Euros for a book !
April 28, 2009: by now one month later, I have received 2 letters from lawyers, one from Germany, one from the USA. I cost me arround 1000 Euros each to settle with theyr clients"



Via

French Loto

News print ads for th french Loto : Yes, it can happen. By BETC Euro RSCG - France.


Make The Girl Dance

The buzz of the moment in our little world : The French electro duo Make The Girl Dance

13.5.09

The FWA : Today is a special day for FWA ...

The FWA website, and excellent resource for webdesign, celebrating the 50 million visitor with a special homepage. Congratulations !

Sundek

Cheeseburger, Hot Dogs, Donuts can delay surfing up to 2 hours ... Funny.





By Callegari Berville Grey, France

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Student works : FCUK




Credits: Regis Pranaitis, Francisco Arranz, Rafa Martínez from Miami Ad School Madrid

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Sprint : Monkey

New work for Sprint from Goodby, Silverstein & Partners, San Francisco. Directed by Peter Farrelly at Caviar.



Via

11.5.09

Star Trek vs Star Wars

:-)

Nike+ iPod® Watch Remote

The Nike+ iPod® Watch Remote lets you hear how you run with instant voice feedback of your time, distance, calories burned and pace. Working in conjunction with your Nike+ iPod Sport Kit and iPod, this wonder of a remote lets you access both your music and workout features without having to reach for your player. And, yes, it even tells the time.

WWF

This piece is composed of 2 balloons, one inside the other. The internal balloon represents our planet, and the external one shows the layer of pollution in the atmosphere.

Sundown Solar Protection.

Sundown Solar Protection: an ad that reacts under the sun just as your skin would. Magazine insert that invites the reader to discover an image that shows who uses and who doesn't use Sundown.

8.5.09

Mentos Gum: The Art of Bouncing.

New spot from Mentos, pretty cool idea.

Design Post

Discover these really nice, design and functional products. Jawbone Prime : Your Personal NoiseAssasin, a bleutooth headset. The VOID Watch, great watch design with accessible price. Lapaporter : a nice and shiny sleeve for your iPhone, iTouch or iPhone.







New GOLF gti arrive in Belgium

Really nice creation for the new GTI, video viral, website, everything for the communication 2.0 ... A creation of 6ix

Google Chrome

The new film for Google Chrome : "A new way to get online"

7.5.09

Bontrust: Money Love

Unexpected banknote world!

Mercedes Parking

It's parking time! Great film for Mercedes parking system.

Fiat Parktronic

Clever mailing idea for Fiat's Parktronic park assistant. From Leo Burnett, Frankfurt.

Feel Music Like Never Before

Nice film for the Dortmund Concert Hall.

Sky: TV is now real!

Gisèle Bundchen stars this SKY HD commercial; very well directed flash-mob styled ad!



Please tell me it will happens next time I'm taking a flight!

6.5.09

Soöruz: No Guts, No Glory

Extreme sports require extreme measures.






And the print ad:



Via.

Tabasco: Streaker

Great film for Tobasco by Duval Guillaume (Belgium)

Mercedes Sprinter: True Greatness

Great installation for Mercedes ...

Mitsubishi: download your free car



To coincide with the launch of the Barcelona Motor Show (starting may 8th), the japanese motor manufacturer Mitsubishi has hidden parts of its new car on BitTorrent sites and other P2P-networks. they have (virtually) disassembled a brand new 2009 Colt car and uploaded its parts to the Internet...
The components (30 different types in all) have been hidden on hundreds of regular plus BitTorrent and eDonkey websites.

First to find and assemble them all gets a free car.

Interesting way to promote the car!
If you live in spain and at least 18 years old, head straight to www.bajateuncoltgratis.com

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Amnesty International: Frau im Koffer

Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports.



“Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against human trafficking.

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5.5.09

Flash Mob T-Mobile: the next big buzz

Here’s the four minute version of “Hey Jude”, by the Beatles, sung by a crowd of 13,500 with 2000 microphones.



How did they get 13,500 people? The power of Twitter, Facebook, signs in the street, and this video clip inviting the public to be there in the square.



The Trafalgar Square stunt was developed at Saatchi & Saatchi, London and Partizan Films.