pas si grave ...: 06/01/2009

29.6.09

ING: Alonso's Pro Fan.

Just read about this awesome campaign launched about a year ago in Spain; it is still running and growing, I thought that just like me, you may haven't heard yet heard about it!

ING bank, first sponsor of Fernando Alonso (the formula 1 driver) seeked for a "Professional Fan" around april last year, apparently, Alonso is a superstar in Spain, and finally they got lots of application forms for this job (paid 3000€/month!), and well just watch the video... The "Aficionado profesional" blog is still running and the guy gets more followers over Twitter/Facebook everyday.

Via.

26.6.09

L'Illa - Accessories are everything

L'illa is a commercial centre in Spain...
The ad was designed last year; but they decided to use it again.

This morning, I told myself: "I won't post anything concerning MJ on the blog".
Objective: missed.

Movie: The Last Airbender

Dunno if the animated series is very well known here in Europe, but it's very successful over there in the US. Which is short for "let's make a movie out of it" for cinema studios.
"The Last Airbender", which is slated for a july 2nd 2010 release, tells the story of a world divided by the four elements, air, wind, earth and fire.

The title character is a young savior, comparable to a young tibetan monk, who possesses superpowers allowing him to “bend” the four elements, earth, water, fire and air, each of which is delegated to a respective tribe/nation, directed by M. Night Shyamalan, let's hope this will be good, as I really appreciated the animated series.

What to eat today?

25.6.09

Philips versus the sun

The new campaign from Philips believes in the power of social networks... and Twitter!
Watch this video:

And then go to : http://philipsvs.com/
The idea is that you can tweet your (crasiest) idea about what a Philips product should take on, and the chosen idea wins the 21:9 Cinema TV and will be produced.
Fun!

24.6.09

They’re English but they’re good

Clever, isn't it ?

Via

17.6.09

Human Rights Film Festival: Lights

Kicking it – The Homeless World Cup. Screening at the Human Rights Film Festival.

Advertising Agency: Y&R, Wellington, New Zealand

Via

16.6.09

Jamendo and the iPod distributor

It's probably a fake but I think it's really good idea for a Street Marketing action. The idea : a distributor for Jamendo (a community of free, legal and unlimited music published under Creative Commons licenses) with a question : "Is it possible to download free music legally on the web?". If you push the yes button, you receive a free iPod load with music from the Jamendo'Artist. Fake or Not ? Whatever, it's a brilliant idea...

Via

12.6.09

Augmented Reality : Priority Postal Mail

Just awesome !

Snow Leopard vs. Windows 7 : FIGHT!

Interesting article put on by the famous Gizmodo tech-blog, go read out what they have to say!
Funny part is about new default backgrounds that come with the final release of Window$ 7.

Check it out here.

11.6.09

Las Vegas: Happy Chinchilli Day!

Funny video ad... A guy wants to have a day off at work, to go to Vegas.
Must see!

10.6.09

Nissan: Micra Convertible

Nice campaign for Nissan: having the feeling of driving a convertible in the cinema...

Via.
Agency : TBWA Düsseldorf

Heinz: Beanzawave

Fact 1 : we all need to feed to keep on going.
Fact 2 : we always forget to eat when working (I know I do).

Thank you Heinz people!
Designed by microwave expert Gordon Andrews and industrial designer Stephen Frazer, here's the smallest microwave in the world... USB plugged, you'll be able to eat your delicious tomato-beans snack in front of the screen. Only if people dig it: it is still a prototype concept!

More.