Michelin: Tweel tires

French tire manufacturer Michelin has created a new kind of wheel: the Tweel! Airless... and it's apparently working fine!
See for yourself... future of cars?





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ING: Alonso's Pro Fan.

Just read about this awesome campaign launched about a year ago in Spain; it is still running and growing, I thought that just like me, you may haven't heard yet heard about it!

ING bank, first sponsor of Fernando Alonso (the formula 1 driver) seeked for a "Professional Fan" around april last year, apparently, Alonso is a superstar in Spain, and finally they got lots of application forms for this job (paid 3000€/month!), and well just watch the video... The "Aficionado profesional" blog is still running and the guy gets more followers over Twitter/Facebook everyday.




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L'Illa - Accessories are everything

L'illa is a commercial centre in Spain...
The ad was designed last year; but they decided to use it again.

This morning, I told myself: "I won't post anything concerning MJ on the blog".
Objective: missed.

Movie: The Last Airbender

Dunno if the animated series is very well known here in Europe, but it's very successful over there in the US. Which is short for "let's make a movie out of it" for cinema studios.
"The Last Airbender", which is slated for a july 2nd 2010 release, tells the story of a world divided by the four elements, air, wind, earth and fire.

The title character is a young savior, comparable to a young tibetan monk, who possesses superpowers allowing him to “bend” the four elements, earth, water, fire and air, each of which is delegated to a respective tribe/nation, directed by M. Night Shyamalan, let's hope this will be good, as I really appreciated the animated series.

What to eat today?

Philips versus the sun

The new campaign from Philips believes in the power of social networks... and Twitter!
Watch this video:



And then go to : http://philipsvs.com/
The idea is that you can tweet your (crasiest) idea about what a Philips product should take on, and the chosen idea wins the 21:9 Cinema TV and will be produced.
Fun!

They’re English but they’re good

Clever, isn't it ?



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Human Rights Film Festival: Lights

Kicking it – The Homeless World Cup. Screening at the Human Rights Film Festival.



Advertising Agency: Y&R, Wellington, New Zealand

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Jamendo and the iPod distributor

It's probably a fake but I think it's really good idea for a Street Marketing action. The idea : a distributor for Jamendo (a community of free, legal and unlimited music published under Creative Commons licenses) with a question : "Is it possible to download free music legally on the web?". If you push the yes button, you receive a free iPod load with music from the Jamendo'Artist. Fake or Not ? Whatever, it's a brilliant idea...



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Augmented Reality : Priority Postal Mail

Just awesome !