Fountain Skiing

Once again there is a campaign from Saatchi & Saatchi, this time the Copenhagen office. This clip for Stimorol consists of kind of a city prank, with two men running up to the Queens fountain in Copenhagen, one of them steps into it, puts on his “skiis” and manages to surf the fountain water beam. In the end he falls down and the Stimorol Fusion product is shown as well as the packline. The clip taps into the “is it real?” feeling, but is maybe slightly too unrealistic to really explode in conversations. The length of the clip is ok, and it has definitely achieved a good viral spread, being shown on some 385 sites.

Launched with media agency Initiative Universal (IUM) in the beginning of February in Sweden, Denmark, Norway and Switzerland, it has now reached between 300 and 400% of target in all countries. The client was happy enough to return for more, and the clip is just launched in the Netherlands too.

Via