30.4.09

Calvin Klein underwear

Like it ? Yes yes yes !!! I'm just a man, sorry ;-) Great idea !



Via

3 comments:

Anonymous said...

Great idea ?! Not so much..

2 years before in Germany a campaign from Playboy : "Guys, pray for rain"

http://www.frederiksamuel.com/blog/images/playboy.jpg

Vincent Jeunejean said...

Yes, you' right, no great idea, just a great re-use :-)

hakim.benbouchta said...

Also done in Belgium by McCann Erickson for Opel. The billboard showed an Astra convertible and when the rain was falling, the hardtop was appearing.