Le blog de PUSH THE BRAND
Great idea ?! Not so much..2 years before in Germany a campaign from Playboy : "Guys, pray for rain" http://www.frederiksamuel.com/blog/images/playboy.jpg
Yes, you' right, no great idea, just a great re-use :-)
Also done in Belgium by McCann Erickson for Opel. The billboard showed an Astra convertible and when the rain was falling, the hardtop was appearing.
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