ING: Alonso's Pro Fan.
Just read about this awesome campaign launched about a year ago in Spain; it is still running and growing, I thought that just like me, you may haven't heard yet heard about it!
ING bank, first sponsor of Fernando Alonso (the formula 1 driver) seeked for a "Professional Fan" around april last year, apparently, Alonso is a superstar in Spain, and finally they got lots of application forms for this job (paid 3000€/month!), and well just watch the video... The "Aficionado profesional" blog is still running and the guy gets more followers over Twitter/Facebook everyday.