Viewpoint magazine recently invited Moving Brands to take part in its “The Overhaul” feature- a hypothetical redesign of a global brand that gives agencies opportunity to showcase creative processes and thinking. After some consideration over a couple of organisations- Wikipedia, which is a true Moving World brand seemed the natural choice. As a community based, not-for-profit organisation that stoically stands by its belief in access to free information, the idea of a rebrand presented an intriguing challenge to Moving Brands.
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