Nice campaign for Contrex (link to the follow on FB) by Marcel WW.
Showing posts with label Ambient/Outdoor/Direct. Show all posts
Showing posts with label Ambient/Outdoor/Direct. Show all posts
12.10.11
13.9.11
JCDecaux North America: Evian Digital Interactivity
In July 2011, Chicago saw Evian transform their brilliant TV advert into an interactive Out of Home experience.
6.9.11
Elvis, JFK, Marilyn & More ...
Ogilvy & Mather Vietnam tackles a few conspiracy theories in this new print work for Tamiya. Following on print campaign, the agency has also supported the campaign with ambient executions.
1.9.11
Navarro Correas: Wine + Art Project
Alpha 245//Leo Burnett, Bogota created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine.
17.5.11
BREAKFAST REMINDER
Briefing:
Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families.
Especially recommended for kids, Actimel activates their developing immune system and increases the body's defenses by up to 70%, helping ward off the flu and colds.
Despite the undeniable benefits, we ran into a problem: mothers don't have the habit of giving Actimel to their kids every day.
Solution:
To create this habit we decided to use something truly indispensible in any family's morning diet. So we transformed bread into media.
We created a special toaster that prints messages on the bread as it toasts it, reminding mothers to protect their kids' health every day.
To launch the campaign we selected some of the most influential mothers, and sent them all a toaster with a personalized reminder, along with a package of the product.
In order to receive Actimel for an additional month, mothers should post pictures with the toasts on their social profiles, spreading health throughout their network.
Results:
Besides introducing a healthy habit into so many people's lives, we managed to position Actimel as an indispensible part of breakfast for Brazilian families.
15.2.11
29.10.10
The Walking Dead : Zombie invasion!
This halloween weekend, the american tv channel AMC (Breaking Bad, Mad Men, ...) starts its new highly anticipated show:
Let me introduce "The Walking Dead", directed by acclaimed director Frank Darabont (Shawshank Redeption, The Green Mile, ...), the new zombie-end-of-the-world tv show.
Let me introduce "The Walking Dead", directed by acclaimed director Frank Darabont (Shawshank Redeption, The Green Mile, ...), the new zombie-end-of-the-world tv show.
Based on Robert Kirkman's best-selling zombie comic, the story follows a group of survivors in a post-apocalyptic world. Interesting part is that the zombies are more a part of the scenery, as the show will be more focused on characters and how they deal this "non-life".
To promote the show, AMC has released a few undead in 26 cities all over the globe!
Check out the zombie worldwide attacks, which happened on october 26th (London, Sao Paulo, Taipei to name a few...).
To promote the show, AMC has released a few undead in 26 cities all over the globe!
Check out the zombie worldwide attacks, which happened on october 26th (London, Sao Paulo, Taipei to name a few...).
1.9.10
26.8.10
28.5.10
Ozzy: The Mummy Screams
Ozzy Osbourne is promoting his upcoming album 'Scream' himself at New York's Madame Tussaud's Wax Museum. Fun.
15.3.10
Burger King: Whopperface
Just got back from NYC where I ate a bunch of burgers and I can tell you: McDos and BKs are not looking as nice as European ones, the few restaurants I visited there where dirty and looked very aged and non-welcoming.
Don't get me wrong:
Food was the same as usual, not worse, not better, but people in charge there should invest a little money on their restaurants look!
Anyway, here's a great idea from Brazil where apparently, BK still needs to impress their guests, and I think this campaign does it for real, I'm sure it's the first time you'd keep your burger's mayonnaise filthy packaging as a keepsake!
Don't get me wrong:
Food was the same as usual, not worse, not better, but people in charge there should invest a little money on their restaurants look!
Anyway, here's a great idea from Brazil where apparently, BK still needs to impress their guests, and I think this campaign does it for real, I'm sure it's the first time you'd keep your burger's mayonnaise filthy packaging as a keepsake!
5.2.10
Andes Beer: Teletransporter
A revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends.
The result:
More happy men at bars, less broken up couples. (plus: it's funny)
13.1.10
23.11.09
9.11.09
2012: Tunnel
New blockbuster "2012" will be out in a few days, and people from marketing in Brazil just got the scariest idea to promote the movie.
Do not use this tunnel if you're a bit claustrophobic!
14.10.09
A giant Bayer screen in my garden
This is happening in Leverkusen, Germany, and, really, LEDS are showing they have no limits!
7.9.09
23.7.09
Verizon: The Network
Remember those tv ads about the american communications and broadband company?
Here's the flashmob version, a guy... a simple guy. Gets all his network working behind him while he calls a friend.
Here's the flashmob version, a guy... a simple guy. Gets all his network working behind him while he calls a friend.
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