pas si grave ...: Guerilla

Showing posts with label Guerilla - Viral. Show all posts

26.1.12

Good Morning - Tropicana

"Et si on faisait un peu de bronzage avant de partir au travail ? C’est ce que proposait la marque de jus de fruit Tropicana ce matin, à 6h51 au coeur de Londres.
Objectif : Défier la nature avec un soleil artificiel 30.000 fois plus plus grand qu’un ballon de foot et qui a demandé près de 6 mois de conception.
La marque avait ainsi disposé des transats en plein Trafalgar Square et distribué des lunettes de soleil pour que les passant puissent profiter pleinement d’un petit moment de douceur.
Cette opération n’est pas la première organisée par la marque puisqu’elle avait déjà réalisé un évènement similaire à Inuvik au nord du Cercle Artique." (voir : www.marketing-alternatif.com )

26.9.11

That calls for a Carlsberg

Excellent work (as usual) from Duval Guillaume Modem.

Via

30.8.11

I like Tom, You like Redbull, he like the F1

Via

17.5.11

BREAKFAST REMINDER

Briefing:
Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families.
Especially recommended for kids, Actimel activates their developing immune system and increases the body's defenses by up to 70%, helping ward off the flu and colds.
Despite the undeniable benefits, we ran into a problem: mothers don't have the habit of giving Actimel to their kids every day.

Solution:
To create this habit we decided to use something truly indispensible in any family's morning diet. So we transformed bread into media.
We created a special toaster that prints messages on the bread as it toasts it, reminding mothers to protect their kids' health every day.
To launch the campaign we selected some of the most influential mothers, and sent them all a toaster with a personalized reminder, along with a package of the product.
In order to receive Actimel for an additional month, mothers should post pictures with the toasts on their social profiles, spreading health throughout their network.

Results:
Besides introducing a healthy habit into so many people's lives, we managed to position Actimel as an indispensible part of breakfast for Brazilian families.

Via http://vincentjeunejean.posterous.com/

26.8.10

PUMA : the after hours athletes

More on : http://www.puma.com/social

Via http://invisiblered.blogspot.com/

31.3.10

Swatch CreArt

by Thank You

Via

3.9.09

The bubble gum Big Big makes the biggest bubbles

Via

29.6.09

ING: Alonso's Pro Fan.

Just read about this awesome campaign launched about a year ago in Spain; it is still running and growing, I thought that just like me, you may haven't heard yet heard about it!

ING bank, first sponsor of Fernando Alonso (the formula 1 driver) seeked for a "Professional Fan" around april last year, apparently, Alonso is a superstar in Spain, and finally they got lots of application forms for this job (paid 3000€/month!), and well just watch the video... The "Aficionado profesional" blog is still running and the guy gets more followers over Twitter/Facebook everyday.

Via.

25.6.09

Philips versus the sun

The new campaign from Philips believes in the power of social networks... and Twitter!
Watch this video:

And then go to : http://philipsvs.com/
The idea is that you can tweet your (crasiest) idea about what a Philips product should take on, and the chosen idea wins the 21:9 Cinema TV and will be produced.
Fun!