Showing posts with label Marketing / Communication. Show all posts
Showing posts with label Marketing / Communication. Show all posts
9.9.11
5.9.11
4.7.11
17.5.11
BREAKFAST REMINDER
Briefing:
Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families.
Especially recommended for kids, Actimel activates their developing immune system and increases the body's defenses by up to 70%, helping ward off the flu and colds.
Despite the undeniable benefits, we ran into a problem: mothers don't have the habit of giving Actimel to their kids every day.
Solution:
To create this habit we decided to use something truly indispensible in any family's morning diet. So we transformed bread into media.
We created a special toaster that prints messages on the bread as it toasts it, reminding mothers to protect their kids' health every day.
To launch the campaign we selected some of the most influential mothers, and sent them all a toaster with a personalized reminder, along with a package of the product.
In order to receive Actimel for an additional month, mothers should post pictures with the toasts on their social profiles, spreading health throughout their network.
Results:
Besides introducing a healthy habit into so many people's lives, we managed to position Actimel as an indispensible part of breakfast for Brazilian families.
10.1.11
19.10.10
Le Luxembourg envahi par des Rubik’s Cubes ?
Gala Marketers 2010 au Luxembourg
Pour annoncer sa seconde édition, Marketers – initiateur de ces awards - a collaboré avec Zeilt Productions pour réaliser un teasing aux accents quelque peu « hollywoodiens » : des Rubik’s cube, emblèmes des Awards, arrivent directement de l’espace et se transforment en comètes en survolant le Grand Duché. Un teasing tissé sur une histoire originale, des effets spéciaux, de petits clins d’oeil et de réelles prises de vue.…
Le site de l'événement.
26.8.10
24.11.09
31.8.09
21.8.09
CBS launching first-ever video-in-print ad
Imagine opening up a magazine and watching video clips of new fall TV shows.
CBS is doing just that next month. The network is partnering with Pepsi to launch what it claims to be the first-ever use of video in a print advertisement.
Read more here...
CBS is doing just that next month. The network is partnering with Pepsi to launch what it claims to be the first-ever use of video in a print advertisement.
Read more here...
29.6.09
ING: Alonso's Pro Fan.
Just read about this awesome campaign launched about a year ago in Spain; it is still running and growing, I thought that just like me, you may haven't heard yet heard about it!
ING bank, first sponsor of Fernando Alonso (the formula 1 driver) seeked for a "Professional Fan" around april last year, apparently, Alonso is a superstar in Spain, and finally they got lots of application forms for this job (paid 3000€/month!), and well just watch the video... The "Aficionado profesional" blog is still running and the guy gets more followers over Twitter/Facebook everyday.
Via.
19.5.09
The Lady Noire Affair
The Dior fashion house is to launch on the Internet a 6′30 thriller entitled “The Lady Noire Affair” on May 20th. This cinematic campaign brings together the multi-award winning team actress Marion Cotillard and film director Olivier Dahan. You can follow Lady_Dior on her Twitter.
14.5.09
Sony Launches Terminator Salvation Twitter Viral Game
11.5.09
WWF
This piece is composed of 2 balloons, one inside the other. The internal balloon represents our planet, and the external one shows the layer of pollution in the atmosphere.
Sundown Solar Protection.
Sundown Solar Protection: an ad that reacts under the sun just as your skin would. Magazine insert that invites the reader to discover an image that shows who uses and who doesn't use Sundown.
7.5.09
Fiat Parktronic
Clever mailing idea for Fiat's Parktronic park assistant. From Leo Burnett, Frankfurt.
6.5.09
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